Television (TV) advertising is an advertisement aired between TV programs to promote products. Statistics show 80% of Malaysian are watching television on regular basis, which makes TV advertisement very popular in the country.
Billboard advertising uses large-scale print advertisement placed in high traffic areas to market product for brand awareness. Malaysia’s high traffic volume has made billboards a preferred choice among many advertisers.
Digital billboard advertising offers “screen-on-the-road” where advertisements can be in the form of a short video or multiple repetitions to better coverage. Digital billboards are highly popular for branding through visually enticing advertisement.
Radio advertising where the audio advertisement is aired during the radio programs. Recent statistic show more than 90% of Malaysians tune in to the radio. The urban audience consists of close 80%, while rural areas the remaining 10%.
In-store adverting is the act of marketing to customers while they are inside a brick-and-mortar business or commercial property. It actively promotes products and services at the point-of-purchase when customers are highly interested and engaged.
Cinema advertising showcases the advertisement before the start of the movie. Irrespective of the genre of the movie, all cinemas in Malaysia has a large number of movie-goers which makes the advertisement highly visible and effective.
Newspaper advertising is where the advertisement appears alongside regular editorial content. Newspaper advertising is effective to build reputable product branding. Malaysia has a daily average newspaper readership of more than one million.
Professional services is a non-media product by Adwork which consist of public relations (PR) services to create branding for the business and products, content write-up services to produce articles/blogs and creative to produce artwork.
Transportation (or transit) advertising is an advertisement placed in or on modes of transportations. The advertisement is placed anywhere from car wrapping, car-top signage, on the sides of buses, trains and taxis.
Classified advertising is a form of newspaper advertising but an affordable for small businesses to make business or general announcement where the message is posted on the classified section of the newspaper.
Talk show advertising incorporates the advertisement during a television talk show. The advertisement may appear in the form of product placement during the show, a short story by the presenter or banner messages promoting the brand.
Digital advertising is delivering promotional content through various online and digital channels. It leverages mediums such as social media, mobile apps, affiliate programs and websites to show advertisements to audiences.